The Story Behind our Previous Logo


By Gearlab Outdoors

As our customers have no doubt realized, Gearlab Outdoors is changing and with it, our logo recently underwent a metamorphosis. The new logo reflects our evolution as a company and represents our broadening vision to venture inland and make amazing products for those who love the great outdoors in all its permutations, be it mountain, river, forest or sea. However, let’s take a moment to look back and pay homage to our previous logo and the story it tells about the birth of Gearlab all the way back from 2012.

The Story Behind our Previous Logo

The Story Behind our Previous Logo

Gearlab hails from (and is still primarily based in) Taiwan, a subtropical island in the vast Pacific Ocean. Named ‘Formosa’ or ‘the beautiful island’ by early Portuguese seafarers, Taiwan is a land of startling contrasts ranging from lush, forested mountains to busy urban centers, bejewelled seas carpeted with magnificent coral reefs to flat, alluvial plains. The perfect place to have an adventure! Gearlab’s original logo sought to encompass the spirit of Taiwan and our dedication to providing useful gear to traverse it. The logo revolves around the Mandarin character “器”(pronounced Qi or Chee) which represents ‘functional items’ in Chinese culture and roughly translates as “Gear” in English. Rather than using the sharp, angular font of modern script, the character is softened, fluid and dynamic, cresting like an ocean wave. The circular frame which encompasses this character symbolizes revolution, evolution and experimentation, all themes which are central to Gearlab Outdoor’s mission to provide the intrepid adventurer with the best, most cutting-edge equipment shaped by a scientific attention to detail. Gear which is not only practical but which assimilates into our customer’s outdoor lifestyle in the most intuitive ways, adding comfort, confidence and pleasure.

Our logo may have changed, but our ethos and commitment to crafting the finest gear for our customers remains the same.

The story behind our new logo:


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