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Paddling Insights

The Story Behind our Previous Logo

by OutdoorsGearlab 08 Jun 2021 0 Comments

By Gearlab Outdoors

As our customers have no doubt realized, Gearlab Outdoors is changing and with it, our logo recently underwent a metamorphosis. The new logo reflects our evolution as a company and represents our broadening vision to venture inland and make amazing products for those who love the great outdoors in all its permutations, be it mountain, river, forest or sea. However, let’s take a moment to look back and pay homage to our previous logo and the story it tells about the birth of Gearlab all the way back from 2012.

The Story Behind our Previous Logo

The Story Behind our Previous Logo

Gearlab hails from (and is still primarily based in) Taiwan, a subtropical island in the vast Pacific Ocean. Named ‘Formosa’ or ‘the beautiful island’ by early Portuguese seafarers, Taiwan is a land of startling contrasts ranging from lush, forested mountains to busy urban centers, bejewelled seas carpeted with magnificent coral reefs to flat, alluvial plains. The perfect place to have an adventure! Gearlab’s original logo sought to encompass the spirit of Taiwan and our dedication to providing useful gear to traverse it. The logo revolves around the Mandarin character “器”(pronounced Qi or Chee) which represents ‘functional items’ in Chinese culture and roughly translates as “Gear” in English. Rather than using the sharp, angular font of modern script, the character is softened, fluid and dynamic, cresting like an ocean wave. The circular frame which encompasses this character symbolizes revolution, evolution and experimentation, all themes which are central to Gearlab Outdoor’s mission to provide the intrepid adventurer with the best, most cutting-edge equipment shaped by a scientific attention to detail. Gear which is not only practical but which assimilates into our customer’s outdoor lifestyle in the most intuitive ways, adding comfort, confidence and pleasure.

Our logo may have changed, but our ethos and commitment to crafting the finest gear for our customers remains the same.

The story behind our new logo:


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Notice of Changes to Sales in the European Union (EU) Region
Starting from January 1, 2024, Gearlab Outdoors has decided to entrust the sales operations in the European Union (EU) region to our EU general agent. As a result, our official website,, will no longer provide the sales and shipping options for EU countries, and the checkout process cannot be completed for EU region orders.

EU customers can still make purchases through our European regional retailers. Please refer to our list of European regional retailers here:


Transit Times
Preparing packages for delivery usually takes 5-10 business days and is NOT included in the overall shipping time (*Actual preparation time may vary due to high season). Actual transit times may vary depending on customs clearance, recipient country’s mail system, public holidays, freight, weather, and other considerations.


VAT, Import Duties & Custom Charges
While our oceans are free and connected, our country’s borders and duties may not be. VAT, Import Duties & Custom Charge regulations can vary significantly depending on where you live. Customers are responsible to pay any additional duties and tax if incurred at the time of delivery.

VAT, Import Duties & Custom Charges are included at checkout for our Canada customers when choosing shipping method including DDP (Delivered Duty Paid). This would expedites the delivery process with no additional cost.

Please read our Delivery Policy in full before ordering >


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We accept returns/exchanges of unused full-priced items purchased through within 30 days of the purchase date.

*Free return shipping if we've sent you the wrong item, size, or your product arrived damaged.
*You have to pay for return shipping if you want to exchange your product for another size.

Please read our Returns & Exchanges Policy in full before ordering >


Gearlab is striving to develop the very best products, and will do its best to promptly update information on the website. Note that the color calibration of individual computer, tablet and phone screens may not accurately depict the true product colors.


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